Bloom is a beauty brand creating a broad range of innovative products made from quality ingredients

Natalie Bloom commenced Bloom Pty. Ltd. in 1993 in Australia at the age of 22 with an abundance of youthful energy and passion.

Bloom grew from humble beginnings and was originally based in Natalie’s family home. After obtaining a Bachelor of Arts in Visual Communications from Royal Melbourne Institute of Technology (R.M.I.T.), Natalie worked briefly as a graphic designer in a small studio. She quickly realised the limitations of this position and the need for another outlet for her creative energy. Bloom began with a couple of quirky product ideas a strong design influence and a whole lot of heart.


Bloom’s philosophy is to create innovative products made from quality ingredients. Bloom products have a playful spirit and a commitment to product integrity. Bloom products are for the young at heart.

Miss bloom

The Bloom brand is represented by Miss Bloom. Miss Bloom embodies the spirit and personality of the Bloom brand. She’s playful and sophisticated…